Francfranc is a furniture brands from Japan, it offers pleasing, elegant, quality home furnishing products at help customers in creating enriched spaces for an enjoyable daily life. Surrealism is the concept for the advertisement campaign, it can provide element of surprise, unexpected juxtapositions and non sequitur.

 

Since each product in Francfranc can match with different environment, so we put different kinds of products inside the exhibition. Whatever the visitor may not imagine and accept the products uses in this way, but we also try our best to present and hope the visitors can think more about it. It can represent Francfranc ability. 

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The exhibition held on ArtisTree in TaiKoo Place, where is located at Quarry Bay. This exhibition site can attract many middle-class people since there have many residential housing nearby.

 

The exhibition size is a 20,000 sq ft multi-purpose venue and divided into 11 sections with different scenes. The exhibition use unrelated environment to match with Francfranc product. Such as black & white room, room in underground, grassland, market, 1970s public housing, pool, laboratory, farm, prison and factory. These environments can reflect the product in Francfranc can match with it. It also proofs that Francfranc able to try their best and give the audience to have wonderful experiences.